There are lots of ways in which you can market your business to your potential customers. Promoting your business has become cheaper and less challenging than they were some ten, fifteen years ago. There is a myriad of resources and tools that you can use to promote your business in this day and age, but we will be focusing on just 3 in this post.
In this post, we will look at three tools to help you promote your business and we hope you will be able to leverage this information to take your business to the next level.
Social Media
Building an online presence at this age is essential to businesses just starting, and those that are giants in their respective industries. To build a Digital Presence, you need to set up Social Media pages for your business. Having social media pages is a standard way to drive traffic to your website to further communicate with your potential customers.
You can use tools like Buffer, Hootsuite, Later, and others to plan your social media posts as well as schedule them. This will help you to avoid inconsistency in your delivery on social media.
Influencer Marketing
When trying out influencer marketing, we advise that businesses go for micro-influencers because they usually have a high level of engagement with their followers. a following of one thousand to thirty thousand (1,000 – 30,000) should do.
You can also turn your customers into influencers by leveraging platforms like Trustpilot. You can use TrustPilot to assist new and existing customers to give reviews of your services and products. The goal is to get more positive reviews to attract more potential customers to trust your business. You can also use keywords to find the most shared content across social media platforms via BuzzSumo.
Search Engine Optimization
Google My Business and Bing Places are platforms you want to set up your business profile to aid with search engine optimization through regular and map searches. Setting up your business on these platforms will make your business show up in search result queries in your region and also on Maps as they will improve your position in search due to proximity. You need to make sure that your business is seen in search results made by customers, especially those searching in your location.
