SEO

Top 10 Reasons Why Your Site Needs SEO

If you have not already search engine optimized your site, you might be wondering. “Why on earth do I need SEO?”, or “What is SEO?”, or maybe you are curious like I was a few years back and are asking “How can I get started with SEO?”

Well, if you fall into any of those three categories, then this post is for you. And before I go on with the I believe to be the top 10 reasons your site needs SEO, I would like to start by answering quickly, those questions.

What is SEO?

Search Engine Optimization in the simplest terms, is you providing information that will help search engines figure out the core information that is on each page of your website.

Why on earth do I need SEO?

You need it because you want to get found on the internet.

How can I get started with SEO?

Well, if you do not already have a website, then you will need to get a hosting account which I will get into later, but if you already have, then you can wait for the next post in our SEO series that will target the specifics.

So now, let’s get started with the top ten reasons your site needs SEO.

10. YOU WANT TO GET FOUND

There is no point in having a website if you are not going to search optimize it (especially for business). It’s like having an office, and not listing it in the yellow pages (in those years when it was a big deal).

Now, you might be saying “Well, I didn’t do SEO but people find me on google. I’m on page one at that!!!” Well, that is good for you, but guess what, it’ll likely only last until your competitors do SEO and kick you down to page 3 or after. I am sure most of you never go past page 3 of your Google Search.

09. YOU CAN ACTUALLY DO IT YOURSELF

If you are running a small business, for example, you can either hire someone to do your SEO within your marketing budget or simply, do it yourself. This is not to say you do not need an SEO company, but it is to say that you can get started on your own.

You might be wondering why a web hosting company will be telling you about doing SEO. “Is their work not just to sell domains, and hosting plans?” The simple answer is that we want to see you grow. We do not want you to waste your investment by just owning a website and not doing what is right so as to drive organic traffic to your site.

For example, most CMS have a good number of SEO plugins to help you simplify the work, and this is why you should consider doing SEO for yourself.

08.  GENERATE LEADS AND INVESTORS

Did you know that when done right, SEO will help you to generate leads, and reach the appropriate investors for your business? This is because when the right set of people find you because you have informed search engines the right set of keywords that point to your business, your investors and potential customers are more likely to find you and do business with you.

Google stated that of the people that search local businesses, 50% of them visited the business the same day. So, you see, it doesn’t just get you found. It also gets you noticed and loved.

07.  SEO AND SOCIAL MEDIA ARE BUDDIES

If you (or your business) is active on social media, the content that you and your friends or customers share on social networks will be directly related to your SEO-specific parameters, and hence help you appear more in search rankings.

To explain this better, you can remember that there are times you search for something online, and then you see results from a post that your friends searched? Yeah, that’s what I mean.

06. SEO GIVES YOU CREDIBILITY

The easiest way to understand this is simple. If you search your business name right now, are ou number one on google search?, if not then your journey to SEO has not even begun.

The chances that you will want to do business with you is low if you can’t find your business in first place for your business name search on google or other search engines.

05. SEO CAN SELF-IMPROVE

One of the good things about SEO is that it can self-improve. What I mean is this, once you have used the right set of keywords, you can practically sit back and relax and watch your site rise in rankings for that keyword without doing anything extra.

This is because you have told google to show people your page when they are searching some keywords and then once they find your page interesting the first time, there is a higher chance they will click on your page again for other keywords, and this increases your trust with Google, thereby meaning that Google bots will be more ready to put you higher for your keywords.

All this happens by you doing nothing extra.

04. SEO IS FREE ADVERTISING

Not doing SEO means missing out on free ads. Remember that SEO lets you choose how your business should be seen in search results. Hence, you are carefully crafting how you want your business to be portrayed, and this, my friends, is free advertising.

If your search results are showing random text when people search you up, you might be on your way to dropping down the ranks. but once you are holding up well and look much organized in the search results, then you are on your way to getting more leads for free.

03. SEO HAS  MULTIPLE IMPACT

SEO is your digital contact card and can greatly multiply your impact by getting your website in front of targeted eyeballs. This is why most companies prefer to contract out their SEO to companies. If you can’t afford to do this, still do it yourself. The idea is to keep moving.

SEO is like having multiple business cards that can filter in new people that are ready to do business with you. Isn’t this awesome?

02. CUSTOMERS ALWAYS RESEARCH

I can assure you that people always research. GE Capital Retail said that according to their research, 81% of shoppers research and compare products online before making a local purchase, while other researchers have also put this number at over 90%.

Now the interesting aspect is that Moz explained that according to their statistics, 71.33% of clicks happen right on page one of the search results.

The sure-fire way to get on page one is to ensure that you do SEO for your site.

01. SEO IS PROBABLY YOUR BEST INVESTMENT

When you tie in your SEO to your Web analytics data, which I recommend, you will notice that some of your keywords have a higher conversion rate than others, and this can help you predict what your readers will respond better to, and also target them more appropriately.

The returns of SEO can be so great that it has been likened to real estate. You can’t miss it once you get it right.

Now, you didn’t think I will forget about the website part, well this is not because I want to market to you, but because I want to brag to you that Charity Host has the fastest web hosting around.

I mean, what is the point of having good SEO when your page won’t load up insanely fast. Page load speed is an integral part of the user experience and can help you to rank higher in search rankings because people are more likely to click your site the next time they find it in a search result because they know your site will load right away.

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How To Level Up Your Content Writing For SEO

Content is information, and the chances that you are the first person writing about your chosen topic is close to zero. Demand for content is surging, and with information being literally at tip of our fingers, there is an excess supply.
The excess supply of information at this age makes it more challenging to get noticed and produce profitable results.
In order to get profitable results as a content writer, in whatever capacity you are writing, you need a system that will lead to predictable results so that your content can stand out from the rest.

Bloggers, freelance writers, or people who do any type of content writing should keep reading this article as we walk you through a framework that will help you engage your audience, drive consistent traffic, and ultimately drive consistent traffic, and hopefully revenue.

Whether you are writing for a client or for your own website, you should have two objectives for you content.
The content should drive traffic to the website you are writing for;
The content should engage those beautiful people so that they will turn into customers or be pushed further down the sales funnel.

With these two objectives in mind, let us go through our framework about “Content Writing for SEO“

Write about Topics People Are Searching For

Most people like to write about topics that excite them, and while that is okay, these posts often have a short shelf life. Publishing content without having the topics people are searching for in mind, while promoting the post to social media and email list to amplify the content, will only result in a huge spike in the first few days. However, soon after the traffic will fade fast.

In other words post created without the topics people are searching for in mind will create the textbook “spike of hope and flat-line of nope”.

When you create content around the topics that people are searching for, then you will get the opposite effect of that. You will get free, passive, and consistent traffic that usually grows over time, even without ads and promotion

To find topics worth creating content on, you will need a keyword research tool to identify search demand, and understand the traffic potential of the topic.

The traffic potential of a topic is the total amount of monthly search traffic you could get if you were to rank high for that query.

Let us say we have a website on DIY home improvement tutorials. To find keywords to target I’ll go to a keyword explorer and search for some keywords broadly related to the topic, like “home improvement” “living room” and “kitchen”

Next, I will go to the report and see where the search demand is highest. You will know this from their search volumes. To find the traffic potential of the topic, hit the SERP button and look at the Traffic Column.
Some Keyword research tools include Ahrefs, Wordstream, WordTracker, and keyword.io

Assess the Type of Content Google Wants You to Create

Google’s job is to deliver the most relevant results for any given query. To be honest, Google does a pretty good Job at this.

Naturally, if you want to rank for your target topic, you will need to know the type of content Google will rank for that query. That is called search intent. Search intent tells us about what searchers are looking for when they key in a query.

The easiest way to do this is to search for the query you want to rank for and look at the top-ranking results. The three things you are looking for are:

Content type, which can be blog posts, products pages, and category pages, or landing pages, content format (this can be how-to guides), step-by-step tutorials, list posts, opinion editorials, reviews, Comparisons, and the last one, is content angle.

Content Angle is basically the unique selling point of the top-ranking pages. So, looking at the top 10 results for the query “how to paint kitchen cabinets” will bring pages that are blog posts. This signposts to the suggestion that blog posts are the content type you should use too.

As for the format, the top two ranking pages are “How-Tos”, which will be step-by-step tutorials. For content angle, there is no definitive angle to use.

From our experience, matching content type and format are critical to ranking at the top of Google, but angle is not as important unless there is a clear theme among the top-ranking pages.

Create a Data-Driven Outline

Content is like a puzzle. There are a lot of different pieces, and it is tough to assemble without some kind of framework. Outlines are like the edge pieces of the puzzle. They help to form the base and all you need to do is fill in the missing pieces.

They also help make sure you are including all critical points worth communicating on the topic. From an SEO perspective, it can help you satisfy the algorithm and the audience.

The way Google determines a page’s placement in the search results is algorithmic. This means that you cannot pay to rank at the top of Google, and your friend that works there cannot move your website to the top.

Google’s technology is able to understand words and the content they are in. The more contexts you give to search engines, the better your chances of ranking high.

The easiest way to find critical talking points is to look at some of the top-ranking pages, and see if there are similar subtopics.