Interestingly, New Year’s Resolution has not gone out of fashion. New Year’s Resolutions are essential, and these Resolutions are not to be made only in your personal life alone. Businesses, Companies, and organizations also make New Year’s Resolutions. Businesses review the past year and analyze what they did right, what they did wrong, and what they could have done. After such an analysis, there are some decisions more like visions, missions, goals, and objectives that are made for the new year.
The beginning of a new year is an opportunity for your business to be structured and channeled for success, breaking milestones, and exceeding the previous year’s expectations and results. The end of the year is a time to reflect and assess the year and make sure that you are still on track to meet your long-term goals.
Here are some of the New Year’s Resolutions that will help your business grow if you adopt them but the results all depend on your niche and the opportunities that present themselves.
Incorporate Email Marketing Into Your Business
Email may seem to be an ancient way of marketing products, but research has shown that if you are consistent in email marketing, it will outperform other marketing tools and mediums with an ROI (Return On Investment) of 122%. In addition to this, the percentage of millennials that prefer emails as a means of business communication is over 70%. To give actual figures to this, we’re talking of over 50 million consumers, and businesses prefer to check their emails for messages from brands and businesses.
You can start with having an email newsletter signup form. The signup form should preferably be on your website. You can then work up the ladder of utilizing email marketing by optimizing for personalization and list segmentation. One of your goals should be to make sure that your audience knows that you understand them.
Optimize Search Engine Optimization for Your Websites
We can say that Search Engine Optimization and Email marketing are the top two when you are talking about cost-efficient marketing strategies. Your customers, current and potential, depend on search engines like Google to aid them in their day-to-day decision-making. Think with Google reveals that 64% of people use Google search when they want to purchase products and services.
Businesses cannot afford to joke with SEO or take the tool lightly. When SEO is done the right way, it can push a significant amount of traffic to your website. SEO is also an essential tool when it comes to building and establishing brand awareness. Make it a priority for your business to optimize your website for Search Engines, as you look for relevant keywords that will aid the visibility of your website on search engines.
Incorporate Remote Working into Your Business Structure
In 2020, the covid 19 pandemic taught us how to get a lot of work done with little or no physical contact. We have seen businesses expand as employees work remotely. Companies that were hitherto not so sure about their employees working from home have invested heavily in tools that help their employees work effectively from home. This decision has helped such businesses to survive and grow in the pandemic that humanity is still combating.
The International Data Corporation predicts that by 2024 mobile workers will make up 60% of the cumulative workforce. Your business does not have to operate entirely on a mobile staff force. However, to stay competitive in the present time small and medium-scale businesses will have to integrate remote work into their structure.
If you are wondering how you can get started with creating and maintaining a mobile workforce, here are some tips:
- Combine online synchronization tools into your workstream.
- Take advantage of employee self-service technology to help maintain and run benefits and questions.
- Consider hiring the services of independent contractors.
- Explore online communication tools to keep your workforce communicating off-site.
Adding remote work to your workflow can make your teams more flexible and resilient.