Five Things to Include in Your Portfolio Website

Five Things to Include in Your Portfolio Website

It’s no news that portfolio sites are a great way to showcase your expertise and the projects you have worked on. As someone looking for jobs or as a freelancer, a great portfolio site will improve the perception that people have for you especially when you include it in your proposals and/or resumes.

One of the easiest ways to direct prospects to your portfolio site is by sending them an email or including your custom email as part of the details you give out. A custom email will be easily noticed and people might actually check what website is sitting on the domain especially when you are dealing with an inquisitive person.

Now, let’s focus on the top five things to include in your portfolio website:

Identity Kit

What’s the essence of having a portfolio site if you are not going to be easily identifiable as a result? I’m sure you get the point now.

Firstly, let’s break down what the identity kit includes:

  • Hi-Res Photo of you
  • Full Name
  • Full Bio
  • Social Media Handles

This is especially important when you are trying to ensure that people can recognize you and understand where you are coming from. The full bio as well as the Hi-Res photo of you should take importance on the list because a great photo will let people be attracted to you while a well-written full bio, will help people understand your personality, what you do, and what your basic working strategy is.

Media Kit

A media kit is very important if you are someone who has been featured in magazines, publications, or authority sites, or if you have been a keynote speaker at one or more events.

A media kit will apparently improve your readers’ perception of you and make them understand your value especially when you have collaborated with authority sites and big-name media outlets.

While your identity focuses on who you are and what you are capable of, the media kit focuses more on the impact you have been able to make in a manner that has helped you get recognition as an expert in your field.

Contact Information

You need to make it easy for people to contact you and that’s why you need to offer various ways for people to contact you on your website.

You will usually have this information on the contact us page. Actually, to save us both some stress, you can check out this post where we covered how to make a great contact us page.


It is also important to talk about some notable projects that you have worked on. These projects should ideally be stuff people can easily recognize like being part of a team that everyone in your current niche or location can easily identify.

You can also talk about volunteer or pro bono projects (you don’t have to specify this except when doing so will improve your brand identity) that you have been a part of, or have consulted in.


The most important part of your portfolio site and one that can be most easily overlooked is the feedback section. You must have a system for collecting feedback and testimonials from people that you have completed jobs/contracts for.

This will help people clearly understand the energy and passion you put into your work and also help them gain an insight into what level of satisfaction; your past clients get to feel with you doing your thing.

We are pretty sure that you have not understood really well, the missing sections of your portfolio site if any, and why you need to work on them so as to make your personal/business brand improve its reputation to those who are looking to do business with you.

If you think we missed something, or you have really enjoyed this post, we will sincerely love to hear from you in the comments section.

You can also check out our hosting services if you are looking to create your portfolio site.

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